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Innovative training, tools & techniques for organizational sustainability

Bredenberg Associates provide proven approaches and leading-edge resources for harnessing your team's energy, talents, and creativity. Our coaches mentor leaders to cultivate cultures of trust, accountability, synergy, and get the work done. We equip your team with the leadership skills and innovation solutions to navigate nimbly and sustainably in today's environment of dynamic change.

Services we offer:

⚬ Leadership Development

⚬ Executive & Team Coaching

⚬ Strategic Visioning & Planning

⚬ High-Impact Workforce Training

⚬ Community Conversations Facilitation

⚬ Train-the-Trainer & Certificate Programs

⚬ Organizational Learning Design & Systems

⚬ Multimedia Communications & Documentation

Wednesday, March 21, 2018

Conscious Leadership for the 21st Century

What is conscious leadership...and why is it important?

Let’s look at consciousness first. Consciousness is that to which we pay attention. What we focus on and what we act upon.

The problem with this is that our mind is going all the time and our attention is affected by our beliefs...not actual facts. Too often we are informed by our inner views, rather than the bigger picture. Our consciousness is shaped by our experiences, what we have been told, what we’ve chosen to believe...about ourselves and the world.

“There are those who say that seeing is believing. I am telling you that believing is seeing.”
-- Neale Donald Walsch

As we develop consciousness, we start to understand that our perspective is just that -- our own viewpoint. And what’s real is much larger, more complex and nuanced than how we are seeing a situation. As consciousness grows, so does humility...along with personal power and choices. Life and work can become more interesting as we move beyond our boundaries of beliefs and seek to understand others’ perspectives, alternatives, and facts.

Conscious Leaders are aware of their thoughts. They can witness their reactions and feelings. They seek facts and opinions outside of themselves to make better decisions. They often operate with a beginner’s mind. This is having an attitude of openness, eagerness, and lack of preconceptions when studying a subject, even when studying at an advanced level, just as a beginner would.

Conscious Leaders don’t seek to be “right” or the ultimate authority. They are more interested in having better outcomes, sustainable solutions, and synergistic relationships. They are lifelong learners with voracious curiosity. They know how to ask questions that engage others in seeing the bigger picture and finding solutions. They seek understanding of root causes and implications before declaring a decision.

How to become a Conscious Leader?
1. Notice your thoughts. Are they affirming or judgemental?
2. If judgemental (about others, a situation or yourself), ask yourself, “Is this
true? What evidence do I have? How does it serve to have this thought? Is
there a more useful thought?”
3. Seek facts, other perspectives, evidence.
4. Cultivate your thinking, problem-solving and communications
5. Choose thoughts and focus that nourish and sustain you and your team

Seeing-is-believing is a blind spot in man's vision."
-- Buckminster Fuller

Resources for Conscious Leaders

Bredenberg Associates’ programs equip leaders and teams with tools and techniques for conscious leadership. Schedule a complimentary 20-minute Discovery Session to start addressing your leadership challenges and needs. Schedule

Wednesday, March 14, 2018

New Everything DiSC Program Showcase: Productive Conflict

Productive Conflict Showcase
Thursday, April 26, 2018 from 9:00am - 11:00am
Boston Marriot in Newton, Massachusetts

Everything DiSC® Productive Conflict transforms uncomfortable encounters into stronger relationships! Be the first to explore the newest addition to the Everything DiSC® range of solutions: Everything DiSC® Productive Conflict.
This powerful tool highlights how to use Everything DiSC® to effectively respond to the uncomfortable and inevitable challenges of workplace conflict. By increasing self-awareness during conflict situations, Everything DiSC® Productive Conflict helps curb destructive behaviors and improve workplace relationships... and results.

In this showcase, led by Wiley product specialists, you will:
  • Have the chance to complete a complimentary Everything DiSC® assessment
  • Explore the destructive and productive conflict behaviors of each DiSC® style
  • Understand how to manage your response to conflict situations
  • Discover communication strategies to engage productive conflict with colleagues
Breakfast & Registration 9:00 - 9:30
Presentation 9:30 - 11:00
Spaces fill up fast, contact us if you would like to attend.
*Registration is complimentary through Bredenberg Associates' Leadership Innovation Academy.
Mark your calendars for April 26th!

Can't make this one in Boston? There are plenty others. Check them out here.

Tuesday, February 20, 2018

What is The Work of Leaders?

Comprehensively researched, thought-provoking, and eminently practical VAE: The Work of Leaders stimulates fresh conversations and new perspectives regardless of the leader's knowledge or experience. It's an opportunity for leaders at all levels of learning to reflect on how they approach each step of their work along a "leadership continua" and helps leaders take action with personalized tips and strategies that give clear direction and are easy to apply. Introductory chapters introduce the steps of the VAE process, defines, demystifies, and contextualizes each one.

Book: The Work of Leaders: How Vision, Alignment and Execution will Change the Way You Lead by Julie Straw, Barry Davis, Mark Scullard, Susie Kukkonen

"The Work of Leaders is a bright gem of a book. In a crystal clear and to-the-point style, the authors make leadership instantly accessible with a memorable model, rock solid fundamentals, original research, compelling stories, and highly practical tips for putting the principles to immediate use. There are invaluable lessons on every page, and you'll enjoy discovering each one. We highly recommend The Work of Leaders to anyone who aspires to make extraordinary things happen in organizations."
—Jim Kouzes & Barry Posner, authors of the bestselling The Leadership Challenge®

Case Study: Creating a Legacy of Leaders to Shape the Future of Business Growth

Profile: The Work of Leaders

The Work of Leaders Model:

More details from Everything DiSC:

Everything DiSC Work of Leaders® is classroom training that uses online pre-work, engaging facilitation with contemporary video, and online follow-up to create a personalized learning experience. Based on best practices, Work of Leaders connects unique leadership styles to real-world demands, generating powerful conversations that provide a clear path for action.
Everything DiSC Work of Leaders approaches leadership as a one-to-many relationship, as opposed to the one-to-one relationship explored in Everything DiSC® Management. It focuses on tangible steps directed at leading a group or organization toward desired outcomes.
Using the framework of Vision, Alignment, and Execution, Work of Leaders encourages leaders to understand their own leadership styles and how they impact their effectiveness. Rich, compelling narrative adds depth to the data and strong visuals support the learning process by illustrating key messages.


  • Result of four-year research and development effort
  • Analyzed and distilled the work of prominent leadership researchers
  • Input from more than 300 subject-matter experts at over 150 organizations
  • Identified leadership best practices
If you are interested in learning even more about the profiles generated, reports, follow-up tools, facilitation and more, go to the Everything DiSC solutions page and select the yellow bar labeled Work of Leaders. It looks like this:
Intrigued? Give us a call (727-308-0812) or schedule a complimentary discovery session. We would love to chat with you about this possible solution for your team!

Thursday, February 15, 2018

What is Leadership?

Evidenced by the hundreds of leadership books, podcasts and TED Talks, leadership is a complex and evolving process that has many elements and expressions. Fundamentally leaders lead groups of people from point A to point B...and onward to fulfill the purpose of their organization. To do this, leaders must craft and communicate a vision, build alignment, and champion execution. Simple, but rarely easy. All leaders bring their own ideas, experience and approaches to their leadership. They each have different styles and strengths. They may have proven track records and scores of achievements.
Man reading

But the question remains,
“Can you lead better...and how?”

Great leaders are lifelong learners. They learn from mentors, research, and from their own experience. Great leaders have discipline, grit and emotional agility.

In our work with leaders, we look at leadership as a practice, not just a position. We equip them with leading-edge tools and techniques for leveraging their strengths and expanding their leadership skills. We are always on the lookout for information and resources that can be quickly absorbed and applied. That’s why The Work of Leaders is a core element of our leadership coaching and development curriculum and activities.

Want to learn more about The Work of Leaders? Check it out here (video explanation included!)

Related article: Being Presidential

Monday, February 12, 2018

Being Presidential

This month we celebrate United States’ Presidents so it’s a great opportunity to look at what presidents are and what they do. Of course, there are many kinds of presidents... Presidents of countries, companies, boards of directors, clubs. All function as the leader of their organization--providing vision, direction and deploying resources for the fulfillment of its purpose.

The current US President’s style and behavior are causing many people to question what is expected of the presidential role. When should a leader’s personal “style” adapt to the expectations and function of the role? What does the position of president prescribe...and where is there room for personal expression? More than listening to what leaders say, followers watch how they act...and trust, follow and engage accordingly.

The lineage of US presidents provides an interesting perspective of leadership in the context of the country’s history and how individuals stepped into roles that they were selected* to fill...from the reluctant (and richest) founding president, George Washington, to our current celebrity POTUS, Donald Trump. While we aren’t scholars of history or presidents, we do work with presidents of companies and leaders of organizations, so understanding the roles and responsibilities of leadership and governance is a major part of our work.

Despite the lofty title, Presidents aren’t expected to know how to do everything. However, in their role as leader, they need to be able to set the direction and communicate a vision of success in ways that engage people to work together to achieve it. They preside over a group of people whose mission is to steer the organization in fulfilling its purpose. Presidents are where the “buck stops” and need to surround themselves with people who bring knowledge, experience, and expertise for their counsel. They need to foster trust and cultivate a culture of accountability. They should welcome productive conflict within their teams when it serves to expand perspectives and bring about better solutions.

Effective presidents assure that their teams are equipped with a working knowledge of governance and systems thinking, use data and policies to inform decision-making, and instill curiosity and collaboration in leading their organizations.

Can you lead better...and how?

For resources related to this topic, check out What is Leadership? and What is The Work of Leaders?

*I chose this word since the current Electoral College process, gerrymandered districts, confirmed Russian intervention and an entrenched two-party system that undermines, or certainly dilutes, a process where citizens’ votes actually elect a candidate by popularity.

Thursday, February 8, 2018

Press Release: Bredenberg Associates Achieves Highest Sales Honor

Press Release   

February 7, 2018 

Contact Information:
Ingrid Bredenberg, M.A.
Bredenberg Associates

Local Business Achieves Highest Sales Honor

Minneapolis, MN—

Wiley, the developer of proven workplace assessment-driven solutions Everything DiSC® and The Five Behaviors of a Cohesive Team®, announced local business Bredenberg Associates as a 2017 Ruby award-winning Partner. This recognition commends Bredenberg Associates’ commitment to building better workplaces.

“We are excited to partner with professionals like Bredenberg Associates who want to make a difference in the world of work,” says Susie Kukkonen, Vice President of Partner Channels at Wiley. “Bredenberg Associates’ dedication to helping clients succeed, combined with their expertise in delivering Everything DiSC and The Five Behaviors is highly valuable to any organization. We are honored to have them as an Authorized Partner.”

About Bredenberg Associates
For over 30 years, Bredenberg Associates’ strategic consultants and trainers have been working with leaders and teams in healthcare, government, higher education and business helping them take their organizations to the next level. From visioning to action planning, Bredenberg Associates experts equip leaders with essential skills and cutting edge tools for organizational transformation. “Partnering with Wiley Publishing allows us to bring the best research-based assessments to our clients,” says Ingrid Bredenberg, founder and senior consultant. Bredenberg Associates has offices in Albany, NY, St. Petersburg, Florida and Durham, NC.

About Everything DiSC®
Everything DiSC is the leading suite of DiSC®-based workplace training and assessment solutions. These advanced applications combine online assessment, classroom facilitation, and post-training follow-up to create powerful, personalized workplace development experiences. With a global network of independent Partners, Everything DiSC solutions are used in thousands of organizations, including major government agencies and Fortune 500 companies.

About The Five Behaviors of a Cohesive Team®
The Five Behaviors of a Cohesive Team is the result of the partnership between Wiley and best– selling author Patrick Lencioni. This unique team program has a simple goal—to improve team effectiveness and productivity through the understanding and application of The Five BehaviorsTM: Trust, Conflict, Commitment, Accountability, and Results. Powered by the personality inventory of Everything DiSC and All TypesTM, The Five Behaviors highlights the impact of personality on team development, helping talented individuals discover how to work together as a cohesive team.